AppFolio is a leading provider of cloud business management solutions for the real estate industry. Our solutions enable our customers to digitally transform their businesses, address critical business operations and deliver a better customer experience. For more information about AppFolio, visit www.appfolioinc.com.

Who Are We Looking For?

Pricing & Packaging is focused on the next evolution of AppFolio Property Manager’s monetization strategy and is poised to help galvanize the company’s long term growth and profitability. As the Senior Data Analyst for Pricing & Packaging, you will play an integral role in driving the team’s ongoing effort to build a durable, scalable pricing strategy that will help us deepen our connection with both new and existing customers. This person will be an active partner to senior leadership, analyzing and identifying growth and optimization opportunities to guide decisions related to pricing and packaging strategies and execution. Additionally, you will support our efforts to implement the strategy with our customer-facing teams (Sales, Customer Success) and provide visibility into the success of the strategy through dashboard reporting and analysis.

What You’ll Do

• Use data & insights to help define and evaluate AppFolio’s Pricing, Packaging, and Monetization strategy across products, producing and collaborating on long-term financial models to understand impacts to our customers and business.
• Collaborate with our Marketing, UX Research, and consulting partner teams to guide elements of customer and prospect surveys, and partner to bring forth key insights to drive our strategy and execution
• Provide visibility and strategic insights into Business and Customer impact of Pricing & Packaging changes through ad-hoc analysis and dashboards, including but not limited to cohort analysis, assessment of customer migration and new unit acquisition and customer billing analysis post-launch, cannibalization studies, etc
• Partner with our Deal Desk team to evaluate strategic deals, bringing into consideration key elements related to price, margin, and growth
• Work cross-functionally to support the implementation of our Pricing & Packaging strategy, delivering analyses to help define related product priorities, phased customer communications, and go-to-market considerations
• Partner with Market Intelligence analyst on shared initiatives related to overlaying the pricing strategy on our serviceable addressable market and how pricing can be a lever for expanding market share

What We’re Looking For

Strategic thinking - Ability to connect high-level business strategy down to operating teams in a top-down and bottom-up way, and serve as a strategic advisor to senior leaders citing analytics-backed insight.

Advanced Business acumen – Has a deep understanding of SaaS business and key drivers and measures of success. Applies the right financial, customer, and product metrics, strategy, and market knowledge to make sound business decisions.

Data Analytics skills – Able to identify, measure, and model metrics related to AppFolio’s Pricing & Packaging and Monetization programs. Able to build Tableau dashboards, launch exploratory analyses, build forecast models, and has familiarity with general statistical methods such as clustering and regression.

Creative problem solving - Able to use creativity and curiosity as tools to pick apart any problem, producing a solution that is relevant and realistic

Entrepreneurship / Agility - Skilled at stepping into ambiguous situations, challenging the status quo with comfort, and possessing exceptional problem-solving skills to act and lead through change. Knows when to shift gears and can make the right trade-offs to drive business results.

Cross-Functional Knowledge - Navigates across business functions and understands how each department contributes to our mission. Able to build relationships and quickly establish trust with others to make things happen. Brings teams and people together to accomplish important things.

Must-Haves

Education and Experience

• BS or higher in STEM, Business/Economics, or related Field
• Prior industry experience in research and analytics in SaaS. Experience in real estate or adjacent markets a plus
• Experience working on pricing and packaging analytics or similar/adjacent role
  Business Acumen and Leadership/Project Management
• Excellent written and oral communication skills, with experience partnering directly with senior level stakeholders
• Listening and interpersonal skills; ability to communicate ideas in both technical and business terms
• Highly self-motivated and directed
• Ability to effectively prioritize and execute tasks cross-functionally in a fast-paced environment and partner cross-functionally
  Analytics/Technical Skills
• Advanced scenario modeling skills, building complex driver-based models to project long-term outcomes based on multiple moving factors
• Strong skills in data analysis, data visualization, and data storytelling
• Technical skills in SQL and Excel
• Tableau or similar data visualization experience
• Skills in statistical analysis especially as it relates to survey analysis

Technical nice to haves:

• Experience with Github and/or DBT nice to have but not required
• R and/or Python nice to have but not required