Data analysts in the commerce industry are charged with the task of collecting, analyzing, and interpreting data related to retail operations.
They use various data sources such as customer surveys, sales figures, inventory levels, pricing, etc. to identify trends and opportunities to improve business performance. Data analysts employ a variety of tools, such as statistical software and artificial intelligence, to generate insights from the data. These insights are used to inform decisions on pricing, inventory management, product selection, customer segmentation and other areas of optimization.
Data analysts also work with stakeholders in the organization to develop strategies and plans that are based on the data to make better decisions - in the retail industry this is essential to the success of an organization in helping retailers stay competitive in a rapidly changing market.
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