NativePath is a wellness company (and way of life) co-founded by Dr. Chad Walding, DPT.

It all started in 2010 when Dr. Chad began paving a path to better health—clearing it of the modern-day roots and rocks and stumbling blocks that get in the way of healthy living (think: sugar, preservatives, artificial foods and sweeteners…).

His love for nutrition quickly evolved into hosting paleo seminars with his wife, building a Facebook Community of over 100,000 people, and curating a line of top-notch supplements—free of all the fake stuff, sourced with integrity, and backed by science.

NativePath seeks an experienced Marketing Data Analyst to join our Acquisition Team! This role will be pivotal in using data to develop meaningful marketing and customer insights for our overall marketing and brand strategy. This position involves sharing insights, analyses, and recommendations with marketing campaign managers and decision-makers to inform marketing strategies and customer communications implementation. This role further supports campaign planning, name selection, and testing for catalog, direct mail, outbound telemarketing, and media placement campaigns that support customer relationship growth. If you are passionate about numbers and consumer behavior, have a keen eye for detail, and thrive in a fast-paced environment, we invite you to contribute your expertise to our mission of guiding people on the path to eating, moving, and living in harmony with their biology.

Who are we:

We’re firm believers that the Standard American Diet is the pitfall to several of the preventable health conditions arising in our society today (including heart disease, diabetes, and neurological disorders). That’s why we created NativePath—a health & wellness company that blends Ancestral Wisdom with Modern Science to offer over 30 different supplements, monthly wellness challenges, and free courses to restore and reset people's health. Since 2017, over 1 million people have gotten “On The Path” with us and, by doing so, have reversed pain, renewed energy, and aged more gracefully.

We provide a rewarding, collaborative, and exciting work environment that focuses on personal growth, with weekly company-wide culture calls hosted by our leaders designed to foster team spirit, encourage movement, and build our community. In 2023, the entire company was flown to a ranch in Tucson, AZ, for team-building activities and had a blast while doing it!

If the above resonates with you, we’d love to hear from you!

Responsibilities:

• Compile, analyze, and summarize data into meaningful and actionable insights to inform management of the effectiveness of marketing initiatives in improving customers' relationships through acquisition, retention, experience, and loyalty.
• Create, refine, and optimize routine management-level reporting.
• Cross-departmentally collaborate to develop testing and promotional strategies that meet the company's marketing initiatives and goals.
• Develop and recommend new marketing initiatives that increase profitability and acquire customers more efficiently and effectively.
• Design, propose, implement, and analyze testing initiatives and marketing campaigns with timely insight and reporting to the appropriate leadership teams.
• Communicate and coordinate with internal and external partners to ensure accurate execution of all marketing campaigns and tests.
• Help build customer profiling, segmentation analysis, data analysis, testing analysis and data mining, external data enhancement, and lifetime value analysis.
• Develop a 360-degree customer perspective and work with marketing managers to incorporate a holistic view of the customer into marketing initiatives enabling optimization of marketing spend.
• Provide marketing spend optimization recommendations based on attributed sales data.
• Provide ad hoc reporting, insights, and recommendations to management as required
• Other job duties as assigned

Qualifications:

• Proven experience in Microsoft Excel or Google Sheets
• Strong ability to maintain detailed and accurate records of marketing KPIs.
• Ability to collaborate effectively with cross-functional teams, including copywriters, media buyers, affiliate managers, and other data analysts. research and development, and regulatory affairs.
• Strong analytical and problem-solving skills to identify and address issues promptly.
• Excellent written and verbal communication skills to convey quality-related information clearly and concisely.
• Exceptional attention to detail
• Able to thrive in a fast-paced and dynamic environment, effectively adapting to changes and challenges.
• Demonstrates commitment to continuous improvement in quality processes and procedures.
• Ability to work with minimal supervision, be detail and result-oriented, maintain high accuracy and integrity, and have excellent time management skills.