Hearst Magazines, the world’s largest lifestyle publisher, has a portfolio of more than 30 powerful brands in the U.S. that inspire and entertain audiences across all media platforms. Hearst Magazines’ print and digital assets reach 141 million readers and site visitors each month — 55% of all adults in the U.S., 53% of all Millennials and 50% of all Gen Z adults over the age of 18 (Source: 2024 Comscore Multi-Platform© MRI-Simmons - 09/24/S24). The company publishes more than 200 magazine editions and 175 websites around the world.

Hearst Magazines International, a unit of Hearst Magazines, encompasses eight owned and operated businesses, nine joint ventures and 40 license partners across 47 countries. Together, we are welcomed into the lives of millions around the world with our portfolio of nearly 200 editions.

We are seeking a highly motivated and detail-oriented Senior Analyst to join our Editorial Data team. In this role, you will be responsible for analyzing complex data sets, providing actionable insights, and collaborating with cross-functional teams to drive strategic decision-making. The ideal candidate will have strong analytical skills, proficiency in data analysis tools, and a passion for data-driven problem-solving.

Responsibilities:

Develop approaches to gain a deep understanding of digital content consumption across a diverse portfolio of 15+ titles.

Use various advanced tools and analytical practices to present detailed pictures of overall performance and user engagement across all touchpoints, empowering stakeholders to make informed decisions.

Establish KPIs and benchmarks to identify what successful outcomes look like for our editorial team, and clearly and concisely visualize and tell stories with those metrics for leadership.

Work with the Brand Strategy & Growth team to build, deliver, and develop automated reports that track against key audience growth, content performance goals, and core engagement metrics.

Create, deliver, maintain executive reports across a multitude of data sets.

Work cross-teams to share relevant learnings, to provide support for analytical and strategic initiatives, and collaborate on projects among the larger team (Brand Strategy, General Managers, Edit, Social, SEO, Sales, Product, Engineers).

Define and develop appropriate solutions for various data visualization and reporting needs.

Own the monitoring and analysis of the content effectiveness and provide ad hoc insights around ongoing and future initiatives.

Serve as a data guide and teacher, and help others make better data-driven decisions.

Qualifications:

Well-versed in the digital space (at least 3-5 years experience with media – publisher, client-side, or agency-side preferred)
Experience translating data and findings into actionable recommendations.

A self-starter with a hands-on mentality and a passion for telling visual stories with data.

Strong knowledge of Google Analytics, Looker/Looker Studio, Domo, or other content analytics and BI tools.

Experience with SQL and comfortable with sourcing, merging, and working with multiple, disparate data sets.

Ability to translate sophisticated data into easy-to-digest language and effectively communicate findings to non-analytical people.

Familiarity with automating repetitive analyses utilizing Excel Macro Programming and R.

Ability to analyze, interpret, and visualize data into clean, clear, and digestible dashboards and reports.

Organized, detail-oriented, and comfortable juggling multiple projects simultaneously.

A lover of media with an interest in its ongoing evolution.