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DraftKings
is hiring
Senior Data Analyst, Marketing Analytics
About Our Company
It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.
At DraftKings, The Crown Is Yours.
We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers.
Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you.
Job Description & Responsibilities
The Crown Is Yours:
As a Senior Analyst on the team, you will leverage data-driven insights to enhance the casino reach channel marketing strategy. You will focus on optimizing marketing effectiveness across DraftKings’ reach channels, including TV, audio, influencer, affiliate, out-of-home, direct mail, and more. In this role, you will develop stakeholder relationships, create reporting to drive performance improvements, and align channel marketing with the overall casino strategy. Your work will empower leadership with actionable insights to allocate resources efficiently and maximize acquisition impact.
What you’ll do as a Senior Analyst, Marketing Analytics:
Optimize channel spend and creative performance in collaboration with marketing stakeholders.
Develop and manage self-service reporting dashboards for marketing insights.
Build analytical frameworks to improve marketing channel performance.
Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance ROI.
Present key findings to senior leadership and collaborate cross-functionally on strategy.
Requirements
What you’ll bring:
Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.
3+ years in business analytics or data science, with expertise in marketing analytics and attribution methodologies.
Proficiency in SQL/Snowflake and Excel for large-scale data analysis.
Extensive experience with A/B testing, experimental design, and analytical testing methods.
Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.
Experience with R, Python, or statistical programming languages is a plus.
What we offer
The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
