STARZ (www.starz.com), a Lionsgate company, is a leading media streaming platform committed to delivering premium content that amplifies narratives by, about and for women and underrepresented audiences. STARZ is home to the highly rated and first-of-its-kind STARZ app that offers the ability to stream or download STARZ premium content, as well as the flagship domestic STARZ® service, including STARZ ENCORE, 17 premium pay TV channels, and the associated on-demand and online services. STARZ is available across digital OTT platforms and multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. In February 2021, STARZ launched #TakeTheLead, a multi-faceted and innovative inclusion initiative expanding its existing efforts to improve representation on screen, behind the camera and throughout the company.

Job Description:

The Sr. Analyst, Marketing Insights will report to the Sr. Manager, Marketing Insights and supports the STARZ marketing, media strategy, and distribution departments. This role also collaborates with STARZ’s external media agency partner to test, measure, optimize, and evaluate the performance of marketing campaigns.

The candidate will need to have both a technical/statistical background as well as strong communication skills with non-technical stakeholders. The candidate needs to be driven, willing to learn, and be highly collaborative with other teams.

Responsibilities:

Partner closely with the Sr. Manager, Marketing Insights and STARZ’s external media agency to evaluate measurement plans, learning agendas, and test & learn plans proposed by the agency

Collaborate with the Sr. Manager, Marketing Insights and agency partners to prioritize, execute, and analyze A/B tests and identify opportunities for campaign optimization to ensure STARZ spends every marketing dollar as efficiently as possible

Analyze the performance of STARZ marketing initiatives, defining and utilizing KPIs that have a strong relationship to the key business objectives of internal stakeholders and contributing to a test/learn culture

Clean data and maintain data ingestion pipelines/metadata to ensure marketing database tables remain accurate and proactively identify and diagnose issues when they arise

Collaborate with internal data science team and agency partners to help develop, update, and operationalize marketing mix and other models to drive marketing efficiency and effectiveness

Build analytical queries and target audiences using SQL in advertising clean rooms (e.g., Amazon Marketing Cloud, Meta Advanced Analytics)

Distill complex analysis into data-driven narratives and presentations for non-technical stakeholders to help make better decisions and meet company goals

Create and manage Tableau dashboards for internal stakeholders and senior leadership to identify key drivers of performance and inform future marketing activities

Develop and maintain documentation in Confluence knowledge management platform

Provide I&A leadership with time-sensitive, ad-hoc analyses

Experience & Skills

BA/BS and equivalent work experience. Strong preference for a degree in a technical field such as Applied Mathematics, Computer Science, Engineering, Physics, or Economics

1-3 years’ experience in marketing analytics including the measurement and evaluation of both offline and online marketing tactics as well as advertising effectiveness studies (e.g., brand lift)

Programming experience in SQL and Python for data manipulation, ETL, and statistical analysis is required

Understanding of basic statistical concepts, such as descriptive and inferential statistics, hypothesis testing, statistical significance, sample size calculations, correlations, and experimental design

Strong communications skills, including the ability to distill data and insights to a variety of audiences, including senior executives

Proficiency in building PowerPoint decks

Hands on experience with data visualization tools (Tableau preferred)

Hands on experience building audiences, implementing tests, and pulling data from advertising clean rooms (examples below) a significant plus:

Amazon Marketing Cloud

Meta Advanced Analytics

Experience with the below tools a plus:

Snowflake data warehouse

Version control software (Git, Bitbucket/GitHub)

Social listening and social analytics tools (e.g., Meltwater)

Knowledge of marketing mix modelling and/or multi-touch attribution desirable

Comfortable working in a fast-paced environment with exceptional attention to detail

Experience in the television/entertainment industry a plus