Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.

As a Digital Data Analyst, you will support the execution of the paid social programs for Vericast clients. For this role, you should have a deep understanding of how different social platforms work, an in-depth experience with the implementation and maintenance of tags and pixels and expertise in Google Analytics, attribution models, and consumer paths. The Digital Data Analyst manages complex tasks within the job function. In this position, you will juggle multiple projects and should be driven, detail-oriented, analytical, a strong collaborator and hungry to do great work.

Key Duties/Responsibilities

• Work in partnership with the Paid Social Manager to develop tagging strategies using Google Tag Manager for measuring attribution and capturing campaign performance in social platforms (Facebook, Instagram and TikTok) 20%
• Support social team to evaluate and modify tracking environment when necessary to improve stability, scalability, and troubleshooting, and to fix configuration issues 15%
• Implement event tracking, enhanced conversion pixels, tag sequencing, custom tag development, including custom analytics, JavaScript events and triggers in Google Tag Manager, etc. 25%
• Craft storytelling for client facing reports in partnership with Insights team 15%
• Analyze ad hoc data in support of client campaigns when needed 5%
• Work with strategists on campaign optimizations when it relates to changes or updates on tag and pixel 10%
• Support wrap-up report development with insights as needed 10%

EDUCATION

• Bachelor's Degree in Business, Marketing, or related field (Required)

Experience

• 2-3 years previous experience in data analytics
• Extensive experience working with Social Media Data (with online and offline conversions)
• Experience with data visualization tools such including Tableau and Google Data Studio; dashboard design and development skills strongly preferred
• In-depth experience with the implementation and maintenance of tags and pixels in multiple platforms
• Experience running conversion events in Facebook, TikTok, and Google Ad Managers
• Social commerce and integrated campaigns experience preferred
• Experience correlating Offline Sales to online engagement metrics in reporting

Knowledge/Skills/Abilities

• Knowledge reading social APIs and troubleshooting
• Strong IT skills with a strong understanding of the latest digital technologies such as Google Analytics, attribution models, and consumer paths
• Strong analytical skills for interpreting social media and other online data
• Familiarity with API connections to Offline Data and ability to help clients troubleshoot issues