Strategic America
is hiring
Data Analyst, Digital
About Our Company
Founded in 1980, Strategic America is a full-service, integrated Des Moines advertising agency specializing in public relations, digital, traditional, direct response and creative solutions. Our talented team manages a diverse client mixture of leading national brands and local SMBs. Our mission is to "Finding A Better Way, Always" with every program we support. Whether your business is a franchise/dealer network or corporate managed, SA has a wealth of experience to ensure your advertising and PR programs generate the results you expect.
Job Description & Responsibilities
We strive to create meaning in work and provide more than just a job; a place to belong and grow. As we leap toward our goals that will shape our future, our employee experience is unique. Flexibility, connection, inclusiveness, and collaboration support our well-being and help us be our best. Because when you feel like you belong, work is no longer work – it's personal. We believe better employees lead to better results.
Join us as we transform your career!
As a Digital Data Analyst, you will...
- Create and maintain reports, dashboards and data visualizations for internal and external use
- Has an understanding of today's ever evolving data privacy landscape and what it means in terms of deploying Google Analytics, tagging / tracking, and advertising pixels from a client and/or server-side implementation perspective to align with industry best practices
- Conduct Google Analytics and Google Tag Manager audits to identify implementation issues and provide recommended solutions or additional areas of opportunity through custom techniques
- Leads deployment of tags, pixel, digital methods (cookies/server) to track performance
- Maintains agency-wide standards for pixels, tagging and UTM’s to ensure consistency across reporting
- Develops digital data strategies (e.g. what we should capture, how we should capture it, and the triggers/decisions as a result, etc.)
- Builds custom web analytics strategies to align reporting and tracking with agency and client needs
- Analyzes digital campaign performance, makes recommendations for optimizations and builds new systems for data collection, processing and visualization to create efficiencies
- Stays current on key pillars of web analytics, including: client-side tracking/tagging, server-side tracking/tagging, website performance and ad platform tracking
- Interprets digital data, analyzes results and provides insights to support the decision-making process
- Develop and maintain data quality and accuracy standards
- Works closely with cross-functional teams to provide an internal consultative perspective on analytical tools, measurement and testing
- Works with leadership in the strategic planning process, helps in the creation of business plans, market research, and tracking and reporting of data intelligence
- Provides training to other team members
- Provide training to other team members
- Serve as a positive role model by representing the SA’s Core Values
- Other duties as assigned
Requirements
Minimum Qualifications
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- Bachelor's Degree required and 5-7 years of experience.
- Must be analytical, organized, flexible, and able to problem solve
- Able to work independently as well as collaboratively within all levels of the agency
- Excellent communication skills
- Strong skills in Excel required; Tableau and Agency Analytics experience and skills are preferred
- Hands-on experience with digital analytics platforms (i.e. Google Analytics and Google Search Console), as well as tag management systems (i.e. Google Tag Manager
- Must have experience with GA4 implementation through Google Tag Manager
- Advanced understanding of GA4 preferred
- Knowledge and experience with GTM Data Layer and HTML/CSS/JavaScript preferred
- Must have experience managing databases and developing data visualizations
- Able to lead and train others on the team
- Professional work ethic and a team player
- Must demonstrate initiative and proactivity in seeking new opportunities and solutions
- Must be able to work in a fast-paced environment
- Strong supporter of SA’s desired culture
This position is open to work remotely, or if in the Des Moines area, hybrid in office 3 days a week.
What we offer
The Colorado Equal Pay for Equal Work Act requires employers in the state of Colorado to disclose the following information. If the position applied to is not located in Colorado, the following information may not apply. Salary Minimum: $61,698 Salary Maximum: $95,631. Other components of our Total Rewards package are our discretionary bonus plan and employee stock ownership plan, health, dental, and vision insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays, volunteer time off and paid time off.
