As the leading mobility company, we work with tires, around tires and beyond tires to enable Motion for Life. Dedicated to enhancing our clients’ mobility and sustainability, Michelin designs and distributes the most suitable tires, services and solutions for our customers’ needs. Michelin provides digital services, maps and guides to help enrich trips and travels and make them unique experiences. Bringing our expertise to new markets, we invest in high-technology materials, 3D printing and hydrogen, to serve a wide a variety of industries—from aerospace to biotech. Headquartered in Greenville, South Carolina, Michelin North America has approximately 23,000 employees and operates 34 production facilities in the United States and Canada.
MICHELIN® tires have been ranked the #1 Tire Brand across major categories and segments by industry experts and consumers alike. For nearly three decades we’ve been recognized for our achievements in Customer Satisfaction, Performance, Durability, Technology and Innovation.
Michelin cares for the personal and professional development of its employees. We support career advancement through various options, which include: skill and career development, training, career exploration and work with cross-functional teams. We offer the possibility of a varied and fulfilling career path in an environment where unique contributions are valued.
Michelin offers 10 Business Resource Groups (BRGs) which are all-inclusive groups created and led by employees who have shared life experiences across various diversity dimensions. Each group supports business strategies and initiatives along with meeting the needs of members. The goal of each group is to help employees feel welcome and included, support employee engagement and encourage professional development. BRGs also provide cross-cultural support, career management resources and opportunities for community involvement.
The preference is for the candidate to be on site at the corporate office in Greenville, SC. However the role is open to a remote opportunity for the right candidate.
The Digital Engagement Analyst will be responsible for analyzing, visualizing, distributing, and presenting marketing data for Michelin properties and initiatives to inform marketing and business strategy. Also, the Digital Engagement Analyst will drive marketing analytics standards and best practices and accelerate capabilities across the company’s businesses and functions.
The role will serve as a subject matter expert for measuring and gaining insights from marketing areas including but not limited to website activity, SEO, online advertising, social media, email marketing, content marketing, and traditional marketing.
The Digital Engagement Analyst will be a member of the Digital Marketing Experience team reporting to the Director of B2B Digital Marketing
KEY EXPECTED ACHIEVEMENTS
Analysis, Insights and Recommendations
Reporting and Presentation
Change Management, Training and Coaching
We are committed to helping you reach your professional, personal, and financial goals. We offer competitive compensation that aligns with our business strategies and comprehensive benefits to help you live your healthiest.
The mean salary for this position is $116,000 per year.
We are committed to building an inclusive and diverse culture that engages as well as values the different backgrounds and experiences of our employee, which, in turn, spurs innovation, generates creative solutions and enhances our customer relations.
If you share our passion for inspiring progress—for bringing about bold shifts in how people, economies, and societies operate—then you belong with and part of our Michelin growing team.