Rocket Money is a leading personal finance app with a mission to help everyone money. We offer over 5 million members a centralized destination to manage their finances, with valuable services that save both time and money — ultimately giving them a leg up on their financial journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals.

At Rocket Money, we believe we can do our best work operating as a team. We are committed to using our experience at work to support our own and each other's personal growth. If you are someone who enjoys solving hard problems, thrives on collaboration and is passionate about our mission, let's talk. We hire from all industries and look for a diverse set of experiences in our talent.

IN THIS ROLE, YOU'LL

Be a trusted advisor on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and various third parties to produce a cohesive and actionable view. Including:

Build and improve analytics reporting and processes (we use Looker)

Work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics

Determine optimal data visualization methods for decision making

Reduce technical debt, implement new parameters, and update LookML to align with best practices

Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements

Identify automation and process improvement opportunities in BI
Analyze marketing experiments

Includes ad hoc analysis of ad platform testing

Work with our CRM team to analyze campaigns and global program holdouts

Partner with the Growth team to translate business needs into data problems and prioritize work.

Proactively identify new insights and recommendations and partner with growth stakeholders to implement solutions

Complete ad hoc analysis including:

Performance of keyword cohorts to identify targeting opportunities

Building/analyzing composite success measures for marketing campaigns

Applying growth marketing knowledge to analyze ad fatigue in our customer base

Monitor marketing trends to proactively identify worthwhile trends for media buyers

ABOUT YOU

4+ years of experience in data analytics or related roles.

2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization.

2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)

You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model.

You have experience with product, CRM, or marketing experimentation design and measurement.

You’re comfortable with applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc.

Strong cross-functional communication skills and ability to influence stakeholders and business decisions

Bonus points if:

You understand what is possible, and what the limitations are, of marketing measurement and attribution. You enjoy the challenge of balancing rigor with the realities of the business.

You have experience with our stack (BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git)

You’re familiar with Agile process/Sprint cycles

You have experience in mobile app analytics

You have a genuine interest marketing attribution and technology including keeping up-to-date with emerging trends in the marketplace