We’re a modern media agency built for brands that need every dollar to work harder.

Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action.

It’s as simple—and as difficult—as that.

Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results.

We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes.

We believe there’s an arc for every challenge.
It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding.

WHAT YOU’LL DO

You’ll turn complexity into clarity—building scalable analytics solutions that inform strategy and fuel smarter media decisions.

Data Visualization & Storytelling:

Design and build interactive data visualizations and dashboards to communicate media performance metrics

Translate large, multi-channel datasets into intuitive, actionable reporting frameworks

Distill campaign performance into clear insights that drive optimization and strategic shifts

Advanced Analytics & Data Management:

Write and optimize SQL queries to extract, transform, and analyze large datasets

Leverage the Snowflake data warehouse platform for scalable, efficient data analysis

Ensure accuracy, integrity, and reliability across reporting pipelines and dashboards

Identify trends, anomalies, and performance drivers across audience segments and media channels

Performance & Strategic Insight:

Conduct analytical deep-dives on campaign performance, audience behavior, and media effectiveness

Evaluate full-funnel performance across the ARC model (Attract, Resonate, Convert) to uncover optimization opportunities

Translate data findings into clear, data-driven recommendations that influence media strategy

Collaboration & Partnership:

Collaborate with Media Planning and Buying teams to inform strategy with data-driven recommendations

Partner with Account teams to support client conversations with clear, confident analytics narratives

Contribute to best practices for data governance, documentation, and analytics processes

WHAT YOU’LL BRING:

2–4+ years of experience in media analytics, advertising analytics, marketing analytics, or business intelligence

Advanced proficiency in SQL for querying, data transformation, and performance optimization

Hands-on experience working within Snowflake data warehouse environments

Experience building dashboards in tools such as Tableau, Sigma, Looker, Power BI, or similar platforms

Strong understanding of media KPIs across paid media channels (impressions, CTR, CPA, ROAS, reach/frequency, etc.)

Ability to synthesize complex datasets into actionable insights and clear business recommendations

Experience working with large, multi-source datasets (platform APIs, CRM data, web analytics, etc.)

Strong analytical and problem-solving skills with high attention to detail

Comfort working in fast-paced environments with multiple clients and priorities

Advanced Excel skills; familiarity with Python or R is a plus