At Alteryx, we put data and AI to work for the Intelligent Enterprise.

We are seeking a highly analytical and strategic Marketing Analyst to support our Marketing organization and enable data-driven decision making across the CMO’s leadership team. This role will serve as a key partner to Marketing Strategy & Operations and Demand Generation, delivering insights that improve marketing performance, pipeline generation, and overall go-to- market effectiveness.

You will be responsible for translating complex data into clear, actionable insights across the full marketing funnel—from top-of-funnel awareness through pipeline creation. This includes analyzing campaign performance, evaluating prospecting effectiveness, and identifying opportunities to optimize marketing investments and drive growth.

This role requires a balance of deep analytical rigor, strong business acumen, and the ability to communicate insights effectively to senior stakeholders. You will also leverage modern analytics tools, including AI- enabled capabilities, to accelerate speed to insight and improve decision-making across the marketing organization.

Primary Responsibilities:

Marketing Analytics & Insights:

· Conduct in-depth analyses across the marketing funnel, including upper funnel performance, campaign effectiveness, pipeline generation, and conversion metrics.

· Analyze marketing programs (e.g., digital campaigns, events, ABM, content) to evaluate ROI and identify optimization opportunities.

· Develop insights on lead quality, prospecting strategies, and funnel progression to improve demand generation outcomes.

· Build and maintain reporting frameworks that provide visibility into marketing performance and key business drivers.

· Perform ad hoc analyses and scenario modeling to inform strategic decisions around targeting, channel mix, and budget allocation.

Leverage AI-powered tools and automation to accelerate analysis, uncover insights faster, and improve reporting efficiency.

Executive & Stakeholder Support:

· Support and partner with Marketing Strategy & Operations, Demand Generation, and senior marketing stakeholders to understand business priorities and deliver actionable insights.

· Support the development of clear, executive-ready insights and narratives that highlight trends, risks, and opportunities.

· Support leadership with ongoing analysis of marketing performance, including proactive identification of issues and opportunities.

Business Rhythm & Performance Reporting:

· Support core marketing operating cadences (weekly, monthly, quarterly reviews) with accurate data, insights, and storytelling.

· Contribute to Quarterly Business Reviews (QBRs) and other executive presentations by synthesizing performance across campaigns, channels, and segments.

· Monitor pipeline creation and marketing contribution to revenue, ensuring alignment with company growth targets.

· Partner with Sales and RevOps to ensure consistency in funnel definitions, attribution, and reporting.

Optimization & Process Improvement:

· Identify opportunities to improve marketing measurement, attribution models, and reporting processes.

· Recommend and implement scalable analytics solutions that enhance visibility into marketing performance.

· Partner with data and analytics teams to improve data quality, accessibility, and self-service capabilities.

Cross-Functional Collaboration:

· Work closely with Marketing, Sales, RevOps, and Finance to ensure a holistic view of pipeline and bookings performance.

· Collaborate with analytics, data science and data engineering teams to source, validate, and transform data for reporting and analysis.

· Act as a trusted advisor to marketing stakeholders, helping shape strategy through data.

Required Skills & Experience:

Education & Experience:

· Bachelor’s degree in Business, Marketing, Economics, Data Analytics, or a related field.

· 2–4+ years of experience in Marketing Analytics, Business Analytics, or a related role, preferably in a B2B SaaS environment.

· Experience supporting senior marketing leaders with data-driven insights and recommendations.
Core Competencies:

· Marketing Analytics Expertise: Strong understanding of marketing funnel metrics, including demand generation, campaign performance, pipeline contribution, and conversion rates.

· Analytical Skills: Advanced proficiency in Excel/Google Sheets; experience with BI tools (e.g., Tableau, Power BI); familiarity with SQL or tools like Alteryx is a plus. Familiarity with AI-enabled analytics tools or a strong interest in applying AI to accelerate data analysis and insight generation.

· Business Acumen: Ability to connect marketing performance metrics to broader business outcomes and revenue impact.

· Communication & Storytelling: Proven ability to synthesize complex data into clear, compelling insights for executive audiences.

· Collaboration & Stakeholder Management: Comfortable working cross-functionally in a fast-paced environment and influencing senior stakeholders.