It's simple, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences.

At DraftKings, The Crown Is Yours.

We are driven by the thrill of the future and the pull of possibility. As an original, continuous gamechanger, we’re shaping the present and future of sports entertainment and digital experiences, leading the way into new markets with new products, and providing the ultimate experience to our customers.

Here, we believe in the power and impact that comes from innovation, collaboration, and a winning culture. We’re a strong and dedicated global team of 4,000+ teammates driven to achieve great things. From your very first day, you’ll be part of an amazing culture that welcomes your ideas, champions your growth, and values you for you.

The Crown Is Yours:

As an Analyst II on the Digital Marketing Analytics team, you'll leverage data-driven insights to inform and optimize channel strategy across DraftKings’ digital marketing ecosystem. You will play a key role in evaluating and enhancing marketing performance across channels including Paid Social, Programmatic, and Paid Search. In this role, you will also help advance the use of emerging technologies, including LLM-driven tools, to improve analytics capabilities and support our marketing partners in making smarter, faster decisions.

WHAT YOU’LL DO AS AN ANALYST II, MARKETING ANALYTICS - DIGITAL

Partner closely with marketing stakeholders to understand business objectives, anticipate downstream impacts, and ensure analyses drive decision-making.

Own end-to-end analytics for key marketing initiatives, including identifying high-impact opportunity areas, developing analyses to quantify their value, and driving recommendations through to implementation.

Develop structured analytical frameworks to evaluate marketing performance, identify drivers of change, and simplify complex business problems.

Communicate findings effectively to cross-functional partners and senior leadership, using data storytelling to align on strategy and next steps.

Iterate and maintain data products and tools, including a marketing data agent to provide plain text answers to questions from analysts and stakeholders about marketing KPIs.

WHAT YOU’LL BRING

Bachelor’s degree or equivalent in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

At least 2 years of analytics or data science experience.

Proficiency in SQL/Snowflake and Excel for large-scale data analysis.

A strong understanding with A/B testing, experimental design, and analytical testing methodologies.

Experience working with marketing data and attribution methodologies, or an eager willingness to learn it.