For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime. As a mutual company we hold ourselves to the highest standards of transparency, objectivity, and integrity. We’re committed to improving local communities through a culture of giving and volunteerism, supported by our own New York Life Foundation.

Join a company that values development, career growth, collaboration, innovation, and diversity & inclusion. Through various resources and programs, you can grow your career while developing personally and professionally.

Key Responsibilities:

Analyze marketing and media performance to identify drivers of business outcomes and optimize ROI

Be able to understand and apply modeling work that ties marketing efforts to sales impact (e.g., Marketing Mix Modeling)

Partner with leadership on strategic measurement frameworks and apply those frameworks to tactics, closing the loop between strategy and execution

Conduct comprehensive analysis of brand measurement and media performance to pinpoint key drivers of business outcomes and maximize return on investment (ROI).

Build and maintain dashboards and reporting using Adobe Analytics and Tableau

Translate complex data into clear, actionable insights for diverse stakeholders

Partner with cross-functional teams (media, brand, product, analytics) to align on measurement and strategy

Manage multiple projects simultaneously, prioritizing based on business impact

Proactively identify opportunities to improve measurement, reporting, and processes

Profile of the Ideal Candidate:

5+ years of experience in marketing analytics, with strong exposure to media measurement

Hands-on experience with Adobe Analytics and Tableau

Working knowledge of tagging implementation that powers analytical tools (Adobe Launch, media pixels)

Solid understanding of attribution methodologies, marketing effectiveness tools (e.g., MMM) and media performance frameworks

Strong analytical and problem-solving skills, with attention to detail

Highly collaborative, with the ability to influence and align across stakeholders

Proactive and self-directed, comfortable navigating ambiguity

Excellent organizational and prioritization skills, with the ability to manage competing demands

Strong communication skills, with the ability to tell clear, compelling data stories