Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and Brex comply with strict international KYC/AML regulations.

Beyond securely collecting and verifying user information such as PII, government IDs, and selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.

About the role:

As a Product Analyst, you will be the bridge between our Product teams and our Customer-facing Teams (Sales, Customer Success, Technical Services) when it comes to fraud investigation, insights and recommendations. You’ll also act as a trusted advisor to Persona customers, proactively conducting fraud investigations, identifying fraud vectors, analyzing data, and advising on solutions towards the ultimate goal of helping Persona customers combat fraud effectively using a wide range of Persona solutions.

The ideal candidate is a self-starter who is eager to tackle tricky challenges through creative problem-solving, is curious and unafraid to work with new technologies, and is resourceful and determined in finding new ways to outsmart fraudsters. This is a unique opportunity to kickstart or level-up your career at a high-growth technology company.

What you'll do at Persona:

Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities.

Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership.

End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time.

Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends.

Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape your recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools.

What you'll bring to Persona:

Problem-solver: You love finding innovative solutions by connecting the dots in unexpected ways, while still maintaining a clear, logical approach to breaking down problems.

Proactive mindset: You're a self-starter who takes initiative and thrives in dynamic environments.

Data-driven approach: You bring basic SQL knowledge or a strong willingness to learn, paired with expertise in data analysis using Excel or Google Sheets.

Sharp eye for detail: You prioritize accuracy and maintain a high standard of quality in your work.

Clear communication: You’ve been told you’re a great communicator, and know how to tailor how you communicate based on your audience.

Fast learner: You can learn a new concept or technology quickly.

Team player: You collaborate effectively with colleagues - people enjoy working with you.

Nice to have: Experience presenting findings and recommendations to clients or customers in live settings.