COOP is a simple and easy-to-use rental platform to share commercial vehicles across the US.

With COOP, fleet owners can turn underutilized vehicles into a new revenue stream by renting them out to trusted local businesses. COOP is also the place to go to find hundreds of vehicles to rent right next to you at prices lower than your rental counter.

We are looking for a full-time Data Analyst (Web Analytics) to work in our analytics team, and collaborate closely with the marketing and product teams to evolve our different Web Analytics Platforms. The team is working to build a growing Platform on cloud based technology, adding new features and capabilities each sprint. The Data Analyst will be responsible for reporting requirements, analyzing customer behavior and the management of the web analytics tools including Google Analytics (GA4), Improvado, Medalia and Hubspot. The Google Cloud Platform (BigQuery, Data Studio, & more) is our integrated data platform across our business, and we want to continue integrating these separate data sources into GCP.

The ideal candidate should be familiar with Analytics Platforms, Web Applications, Digital Media Publishing Platforms, Ecommerce Platforms, Customer Relationship Management Platforms (CRM), and will report to the Data Analytics Manager. The audience of this documentation will be team members across Engineering, Marketing, Product, Design, Sales and Operations.

This is a FULLY REMOTE position.

Essential Functions:

• Own the different analytics and reporting suites within Google Analytics/Google Tag Manager, Hubspot, Medallia and Improvado.
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Compile, distribute, and provide recommendations by developing reports on customer behavior & trends as well as overall industry specific research
• Based on the analytics, evaluate, test and recommend new opportunities for enhancing the product.
• Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

Additional Responsibilities:

• Consult with the executive team and the platform team on the newest technology or updates to the analytics suite and its implications in the industry.
• Partner with the application team members and any stakeholders to ensure capturing any functional and technical requirements, and generate analytics documentation accordingly.
• Follow the process vision set forward by the [Data Team Leadership] to ensure all reporting and analytics follows the established business patterns.
• Creates presentations to provide market and consumer insights to other marketing and sales departments.
• Performs other duties as assigned.

Skills and Abilities:

• Experience working in web applications, ideally, in a B2B and/or two-sided marketplace.
• Experience in developing BI reports (Google Data Studio, Tableau, PowerBI, etc.) highlighting analytics and data patterns.
• Experience in working with either SQL, Python, or R to gather, transform, analyze, and give recommendations based on data.
• Experience managing Google Analytics version 4 (GA4) and Google Tag Manager. (GTM), and creating requirements for the product engineering teams.
• Ability to present work for approval to a technical and non-technical team.
• Additional experience in creating analytics reporting via diagrams or supporting visuals is beneficial.

Qualifications:

• Bachelor's degree required in Supply Chain, Data Analytics or equivalent
• Master's degree preferred in Supply Chain, Data Analytics, MBA or equivalent
• Two (2) years or more Applied Project(s) experience in demonstrating, digital transformation, data management in an educational/project. required
• Two (2) years or more experience in creating dashboards for diagnostic analysis across the business. Experience working in a cloud environment. required