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Spark Foundry
is hiring
Senior Data Analyst
About Our Company
As one of the fastest-growing global media agency networks, Spark Foundry is not beholden to legacy.
We embrace nimbleness, agility and open-mindedness as part of our Startup Spirit. But as part of Publicis Media, we tap into a Powerhouse Soul, gaining access to first-mover opportunities alongside market-shaping clout, plus leading-edge AI and technology.
Together, our Startup Spirit and Powerhouse Soul allow us to innovate and iterate faster than any other agency, bringing clients a distinct competitive advantage.
Our innovative experiences have been recognized by Cannes Lions, Effies, Shortys and Webbys, all delivered by best-in-class talent across more than 70 global offices.
Job Description & Responsibilities
Overview:
The Senior Analyst, Data & Platforms role with Spark Foundry is an excellent opportunity for someone looking to further advance their skills in the field of data-driven Digital Marketing. This will be a data-focused role that involves working with clients on data strategy, data onboarding, and data insights. You'll also work internally with operations, analysts and client teams. The Senior Analyst is responsible for discussing data strategies and data platform implementations with clients, leading data targeting and optimization strategies across assigned accounts, and working internally with the activation teams to make sure the data strategies are implemented properly.
This is a client-facing role and you will be expected to communicate technical concepts to your assigned client(s) and to ensure account success and customer satisfaction. You will also be expected to learn the capabilities of multiple DSP, CDP, and Identify Resolution platforms, attend training sessions with numerous vendors, and internally communicate to their strengths and weaknesses.
Responsibilities:
• Work with data and adtech partners and manage day-to-day onboarding of client data
• Manage 1P and 3P data enablement; and match rate tracking, audience distributions, billing tracking
• Leverage audience data to assess, diagnose, and prescribe campaign optimizations to exceed client expectations
• Extract insights from audience data and effectively communicate to clients in relation to their goals and objectives; share results from audience analytics reports with clients when available
• Actively attend training sessions with various vendors and inquire about data and platform capabilities
• Develop and present Audience and Data 101 presentations to clients
• Assist in the development of client-facing materials, including data presentations and audience performance reports
• Develop a strong overall understanding of the client’s business objective and demonstrate through campaign results how data targeting can help them achieve their business goals
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance sessions with various vendors and inquire about data and platform capabilities
• Manages with direction from manager and associate director
• Does not have input into client business-related decisions
Client Responsibilities:
• Interaction with client, begin ownership of client communication or relationship
(except when no manager is present)
Management Responsibilities:
• Oversight of Analysts (where applicable), but not accountable
Requirements
Qualifications
• 2+ years prior digital advertising experience in a client-services capacity
• Strong understanding of third-party ad serving platforms (display, video, mobile)
• Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
• Strong understanding and experience with DSPs, CDPs, 3rd Party data, pixels and Ad Servers
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
• Strong analytical skills, technical know-how, and critical thinking
• Understand Web analytics tools (e.g., Google Analytics)
• Understand Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Understand of CDP (eg. Salesforce, Adobe, Treasure Data)
What we offer
Compensation Range: $72,390- $99,960 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
