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Senior Data Analyst, Growth Marketing at HopSkipDrive

Senior Data Analyst, Growth Marketing

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HopSkipDrive

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Posted on: 
February 23, 2024
Status: 
Expired
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35

Summary of the Senior Data Analyst, Growth Marketing job at HopSkipDrive

HopSkipDrive is hiring a Senior Data Analyst, Growth Marketing with 3 - 5 years of experience. Based in United States - Remote and with Remote ways of working. The expected salary range for this role is $100,000 - $120,000
About HopSkipDrive

HopSkipDrive offers safe, dependable transportation solutions for schools and families. As the innovators in youth transportation, we make complicated logistics simpler to help kids, families, and administrators save time and reduce stress.

Safety is in our DNA, designed in at every step. From the sophisticated technology that includes real-time tracking, alerts and monitoring of driving behavior, to the carefully vetted CareDrivers that go through a robust, 15-point certification process, to the Safe Rides team that monitors every ride, we take every precaution to protect our precious cargo and give greater peace of mind.

Our technology is purpose-built for transporting kids. From the sophisticated back-end algorithms to the built-in alerts, tracking and safety tools, we have made complicated logistics easier to manage. Parents and caregivers have the flexibility of an easy-to-use app or web-based scheduling tool, while schools and government agencies have a custom platform designed specifically for their needs.

Senior Data Analyst, Growth Marketing job description

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

Your Role

Reporting to the Director of Growth Marketing, the ideal candidate has a strong foundation in operational process management, marketing analytics, data strategy, and possesses the drive to advance their career in a rapidly growing technology company. You will be a key contributor to Supply Strategy and work in close collaboration with the Supply Leadership team.

You are excited to jump in and help your teammates, and you’re always thinking of ways to constructively challenge the status quo and improve the business. You are an A+ player who is inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

What You’ll Do

  • Be a data analyst within the Supply team working to improve performance across the entire department. Including Acquisition, Activation, Retention, Community Engagement and Support
  • Evaluate all existing Supply Data management processes and recommend improvements in tools, metric inputs and predicted outputs
  • Manage the Supply Tableau Dashboard. Working to surface actionable insights and recommendations using data visualizations and presentations to a range of stakeholders
  • Significant contributor to the Supply forecasting process using process variables to predict cost and volume required to produce efficient supply to allow for unconstrained Demand growth
  • Responsible for ongoing description of the dynamic relationship between CAARD expenditures and key Marketplace KPI’s
  • Collaborate with marketing stakeholders to design A/B and multivariate tests, and report on performance (digital ads, email campaigns, TV, etc.), marketing attribution, and campaign effectiveness
  • Inform decisions about marketing spend allocations, ad partners for future campaigns, product features and instrumentation enhancements
  • Develop tools from simple dashboards to marketing & media mix models and multi-touch attribution solutions
  • Gather and analyze data from a variety of sources (including but not limited to Facebook, Google, Pinterest, Google Analytics, offline media dashboards) to improve the effectiveness of marketing efforts throughout the CareDriver lifecycle
  • Ensure quality of data and tracking
  • Facilitate the establishment and measurement of key metrics and analyze traffic patterns to measure attribution and performance of marketing programs
  • Uncover pipeline and campaign performance gaps
Senior Data Analyst, Growth Marketing job requirements

What You'll Need

  • Bachelor's degree in a quantitative field, such as computer science, statistics, applied mathematics, or other related areas of study, or equivalent years of experience
  • 4+ years of marketing analytics experience across ad efficacy, data science or business intelligence engineering teams within the tech space
  • Excellent verbal and written communication skills to convey technical concepts and their implications to non-experts with diverse backgrounds
  • Strong experience developing solutions in SQL, Tableau
  • Ability to thrive in a fast-paced work environment
  • Highly self-motivated, with attention to detail
  • Applied statistics and mathematics skills: hypothesis testing, regression, classification, optimization, experimental design, or A/B testing
  • Current pulse on digital platforms, tools, and trends in media and advertising
  • Deep and broad knowledge of ad measurement ecosystem (e.g., lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends

Nice To Have

  • Marketplace company experience
  • Experience with causal inference techniques, econometrics, bayesian and/or frequentist hypothesis testing
  • Google Tag Manager, Mobile Measurement Partner (Branch, Appsflyer, Adjust, Kochava), Iterable (or HubSpot, Marketo)
  • Data engineering and data pipeline experience.
  • Python, R or shell scripting
  • This role will be fully remote from a state where we do business AZ, CA, CO, FL, IL, KS, MD, WI, OK, UT, TN, NC, SC, NV, NM, NJ, NY, OR, TX, VA, WA, MO, MI**
What we offer at HopSkipDrive

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, flexible vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $100,000 to $120,000 year. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set and specific work location. The total compensation package for this role also includes equity stock options.

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HopSkipDrive

HopSkipDrive

is hiring

Senior Data Analyst, Growth Marketing

Website:
Posted on: 
April 2, 2024

About Our Company

HopSkipDrive offers safe, dependable transportation solutions for schools and families. As the innovators in youth transportation, we make complicated logistics simpler to help kids, families, and administrators save time and reduce stress.

Safety is in our DNA, designed in at every step. From the sophisticated technology that includes real-time tracking, alerts and monitoring of driving behavior, to the carefully vetted CareDrivers that go through a robust, 15-point certification process, to the Safe Rides team that monitors every ride, we take every precaution to protect our precious cargo and give greater peace of mind.

Our technology is purpose-built for transporting kids. From the sophisticated back-end algorithms to the built-in alerts, tracking and safety tools, we have made complicated logistics easier to manage. Parents and caregivers have the flexibility of an easy-to-use app or web-based scheduling tool, while schools and government agencies have a custom platform designed specifically for their needs.

Job Description & Responsibilities

You are looking for a challenging and rewarding experience. You are inspired by our vision and the opportunity to define a new category in an incredibly fast-growing market. You are excited to learn, grow and collaborate so we can achieve our mission of creating opportunity for all through mobility.

At HopSkipDrive, we know that challenges require different approaches, unique perspectives and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

Your Role

Reporting to the Director of Growth Marketing, the ideal candidate has a strong foundation in operational process management, marketing analytics, data strategy, and possesses the drive to advance their career in a rapidly growing technology company. You will be a key contributor to Supply Strategy and work in close collaboration with the Supply Leadership team.

You are excited to jump in and help your teammates, and you’re always thinking of ways to constructively challenge the status quo and improve the business. You are an A+ player who is inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.

At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.

What You’ll Do

  • Be a data analyst within the Supply team working to improve performance across the entire department. Including Acquisition, Activation, Retention, Community Engagement and Support
  • Evaluate all existing Supply Data management processes and recommend improvements in tools, metric inputs and predicted outputs
  • Manage the Supply Tableau Dashboard. Working to surface actionable insights and recommendations using data visualizations and presentations to a range of stakeholders
  • Significant contributor to the Supply forecasting process using process variables to predict cost and volume required to produce efficient supply to allow for unconstrained Demand growth
  • Responsible for ongoing description of the dynamic relationship between CAARD expenditures and key Marketplace KPI’s
  • Collaborate with marketing stakeholders to design A/B and multivariate tests, and report on performance (digital ads, email campaigns, TV, etc.), marketing attribution, and campaign effectiveness
  • Inform decisions about marketing spend allocations, ad partners for future campaigns, product features and instrumentation enhancements
  • Develop tools from simple dashboards to marketing & media mix models and multi-touch attribution solutions
  • Gather and analyze data from a variety of sources (including but not limited to Facebook, Google, Pinterest, Google Analytics, offline media dashboards) to improve the effectiveness of marketing efforts throughout the CareDriver lifecycle
  • Ensure quality of data and tracking
  • Facilitate the establishment and measurement of key metrics and analyze traffic patterns to measure attribution and performance of marketing programs
  • Uncover pipeline and campaign performance gaps

Requirements

What You'll Need

  • Bachelor's degree in a quantitative field, such as computer science, statistics, applied mathematics, or other related areas of study, or equivalent years of experience
  • 4+ years of marketing analytics experience across ad efficacy, data science or business intelligence engineering teams within the tech space
  • Excellent verbal and written communication skills to convey technical concepts and their implications to non-experts with diverse backgrounds
  • Strong experience developing solutions in SQL, Tableau
  • Ability to thrive in a fast-paced work environment
  • Highly self-motivated, with attention to detail
  • Applied statistics and mathematics skills: hypothesis testing, regression, classification, optimization, experimental design, or A/B testing
  • Current pulse on digital platforms, tools, and trends in media and advertising
  • Deep and broad knowledge of ad measurement ecosystem (e.g., lift testing, multi-touch attribution, app install measurement, reach/audience) and industry trends

Nice To Have

  • Marketplace company experience
  • Experience with causal inference techniques, econometrics, bayesian and/or frequentist hypothesis testing
  • Google Tag Manager, Mobile Measurement Partner (Branch, Appsflyer, Adjust, Kochava), Iterable (or HubSpot, Marketo)
  • Data engineering and data pipeline experience.
  • Python, R or shell scripting
  • This role will be fully remote from a state where we do business AZ, CA, CO, FL, IL, KS, MD, WI, OK, UT, TN, NC, SC, NV, NM, NJ, NY, OR, TX, VA, WA, MO, MI**

What we offer

We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, flexible vacation, FSA, medical, dental and vision, 401(k), and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential. HopSkipDrive is committed to fair and equitable compensation practices. The salary range for this role is $100,000 to $120,000 year. Final compensation for this role will be determined by several factors such as a candidate’s relevant work experience, skill set and specific work location. The total compensation package for this role also includes equity stock options.

Apply now

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