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Senior Data Analyst, Marketing at Tripadvisor

Senior Data Analyst, Marketing

@

Tripadvisor

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Posted on: 
May 16, 2023
Status: 
Expired
Views:
1

Summary of the Senior Data Analyst, Marketing job at Tripadvisor

Tripadvisor is hiring a Senior Data Analyst, Marketing with 3 - 5 years of experience. Based in United States - Needham, MA and with Hybrid ways of working. The expected salary range for this role is $100,000 - $140,000
About Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

Senior Data Analyst, Marketing job description

What You'll Do

  • Use your problem solving and analytical skills to translate complex business questions into actionable data insights and opportunities to drive engagement and growth.
  • Build strong relationships with the marketing team to understand the business needs and work on the highest priority projects.
  • Collaborate with Marketers to define metrics and measurement strategies for campaigns. Build dashboards to communicate both strategic and tactical impact.
  • Recommend the best course of action by performing deep analysis on A/B tests, user behavior, and performance of cross-channel campaigns. Develop a story based on learnings and present it to cross-functional teams including marketing, product, and finance.
  • Work with large datasets to synthesize data for analysis and reporting and be responsible for data quality, accuracy, and completeness.
  • Learn new tools, technologies, and analytical methodologies. Maintain a working knowledge of data mining and visualization best practices.
Senior Data Analyst, Marketing job requirements

Skills & Experience

  • Bachelor's degree in Computer Science, Information Systems, Mathematics, Business, or related fields.
  • Minimum of 4 years of experience in data analysis, with a preference for CRM marketing within a data-driven company.
  • Proficiency in SQL and Tableau (or similar business intelligence tools) is essential.
  • Experience in Python and R is desirable.
  • Strong analytical, conceptual, and problem-solving skills, with the ability to work well under pressure and meet tight deadlines.
  • Working experience with large-scale data is a must.
  • Exposure to CRM data, web/app clickstream tools such as Google Analytics and Omniture, digital marketing tools including AdWords, Simon data, mobile analytics tools such as Appsflyer, Amplitude, Braze, and so on would be advantageous.
  • Exposure to statistical methods is desirable.
What we offer at Tripadvisor

The salary range for this role is $100,000 to $140,000.

Please mention “I found this job at DataAnalyst.com!” in your application, it will help us offer you more opportunities

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Tripadvisor

Tripadvisor

is hiring

Senior Data Analyst, Marketing

Website:
Posted on: 
April 1, 2024

About Our Company

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.

Job Description & Responsibilities

What You'll Do

  • Use your problem solving and analytical skills to translate complex business questions into actionable data insights and opportunities to drive engagement and growth.
  • Build strong relationships with the marketing team to understand the business needs and work on the highest priority projects.
  • Collaborate with Marketers to define metrics and measurement strategies for campaigns. Build dashboards to communicate both strategic and tactical impact.
  • Recommend the best course of action by performing deep analysis on A/B tests, user behavior, and performance of cross-channel campaigns. Develop a story based on learnings and present it to cross-functional teams including marketing, product, and finance.
  • Work with large datasets to synthesize data for analysis and reporting and be responsible for data quality, accuracy, and completeness.
  • Learn new tools, technologies, and analytical methodologies. Maintain a working knowledge of data mining and visualization best practices.

Requirements

Skills & Experience

  • Bachelor's degree in Computer Science, Information Systems, Mathematics, Business, or related fields.
  • Minimum of 4 years of experience in data analysis, with a preference for CRM marketing within a data-driven company.
  • Proficiency in SQL and Tableau (or similar business intelligence tools) is essential.
  • Experience in Python and R is desirable.
  • Strong analytical, conceptual, and problem-solving skills, with the ability to work well under pressure and meet tight deadlines.
  • Working experience with large-scale data is a must.
  • Exposure to CRM data, web/app clickstream tools such as Google Analytics and Omniture, digital marketing tools including AdWords, Simon data, mobile analytics tools such as Appsflyer, Amplitude, Braze, and so on would be advantageous.
  • Exposure to statistical methods is desirable.

What we offer

The salary range for this role is $100,000 to $140,000.

Apply now

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