Backcountry.com began in 1996 with two guys, a stack of avalanche beacons, and a garage in Park City, Utah. Our roots were humble, and we've grown since then, but our vision is still clear: to provide the best outdoor gear—and to be the best at doing it.

We have deep roots in Utah, and we thrive on the trails and in the mountains surrounding Park City. Our corporate headquarters sits just north of old town Park City and within a quick pedal or a few footsteps of the Wasatch mountains. You can also find us playing at our other company locations in Salt Lake City, UT, Christiansburg, VA, Portland, OR, Costa Rica, and Germany.

Aside from our flagship site, Backcountry.com, we operate three other specialty e-tailers (Competitive Cyclist, Motosport, and Bergfreunde.de) as well as two flash sales sites (Steep & Cheap and Whiskey Militia).

At Backcountry, we value your passions just as much as your work. Much in the way that we seek out the highest performing gear on the planet, we hire the most knowledgeable and experienced employees in the industry.

We offer industry-leading perks to reward a job well done. From a gear discount nearly too-good-to-believe, to boundless opportunities for workday recreation, a flexible time off policy, casual dress code, reimbursement for carpooling, and a killer lineup of local events, the list of perks is nearly endless. In addition to offering industry-leading perks, we have big-company benefits like medical, dental, vision, and disability & life insurance, paid maternity & paternity leave, and 401(k) matching to keep your family healthy and happy.

Backcountry is seeking a talented and experienced Senior Marketing Data Analyst to join our dynamic outdoor retail eCommerce company. As a Senior Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making and improving the overall effectiveness of our marketing efforts. You will be responsible for owning reporting on a weekly and monthly basis, improving and automating the current workflow, and Looker dashboards to provide actionable insights to the marketing team. Additionally, you will collaborate closely with the Finance Team, Merchandising Team, and Performance Marketing Team to align business goals and communicate recent changes effectively.

Responsibilities:

• Lead and take ownership of reporting on a weekly and monthly basis, delivering comprehensive insights on marketing performance, customer behavior, and campaign effectiveness.
• Elevate and automate existing workflows and Looker dashboards to enhance reporting efficiency, accuracy, and scalability.
• Collaborate closely with the Finance Team and Merchandising Team to align on business goals, KPIs, and strategies, ensuring marketing efforts are aligned with broader company objectives.
• Work closely with the Performance Marketing Team, providing strategic insights based on data analysis to optimize campaigns and improve ROI.
• Develop and maintain advanced data pipelines between Big Query and Looker, ensuring a seamless flow of data and maintaining data integrity.
• Implement complex data structures and models using Looker, creating interactive dashboards and visualizations that provide actionable insights for marketing and business decisions.
• Optimize data collection processes and ensure data accuracy, providing crystal-clear visibility into the past, present, and future behaviors of our customers.
• Proactively pursue data quality, troubleshoot data validation issues, and see them through to resolution, ensuring the reliability of the data analysis.
• Stay up-to-date with the latest trends and best practices in data analysis, marketing analytics, and eCommerce industry, and leverage this knowledge to drive continuous improvement.

Qualifications:

• Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related field. Advanced degree preferred.
• Proven track record and substantial experience as a Marketing Data Analyst or similar role, with a focus on eCommerce and digital marketing analytics.
• Strong proficiency in data analysis tools such as Looker, Google Analytics, Big Query, and other relevant analytics platforms.
• Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with the ability to provide strategic recommendations.
• Extensive experience in building and maintaining complex data pipelines and ETL processes.
• Proficiency in SQL, Python, or other relevant programming languages.
• Excellent analytical and problem-solving skills, with the ability to transform complex data into actionable insights.
• Strong leadership skills and the ability to mentor and guide junior analysts.
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to technical and non-technical stakeholders.
• Proven ability to collaborate with cross-functional teams and work effectively in a fast-paced, dynamic environment.
• Strong attention to detail and commitment to data accuracy and quality.