Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with 24,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures.

lma’s Data teams are on a transformative journey, evolving our culture and infrastructure to be AI-first and deeply data-driven. As the Senior Analyst I for Marketing, you will move beyond execution to serve as the principal data authority and strategic partner to our Growth, Performance Marketing, and Lifecycle teams. Moreover, you will be instrumental in supporting Alma’s mission to make it easy to find high-quality, affordable mental health care.

You will own the strategic roadmap, data architecture, and analytical execution for the Marketing domain. You speak Marketing fluently (CAC, LTV, multi-touch attribution, ROAS, and conversion funnels) and possess the leadership capability to translate executive business goals into robust, scalable data assets. You will act as a critical bridge between Marketing leadership, Data Engineering, and Data Science to unlock high-velocity, automated insights.

Who You Are (Requirements)

Experience: You have 4–7 years of experience in strategic data analytics, business intelligence, or analytics engineering, with a proven track record of supporting high-growth Growth or Performance Marketing teams.

Technical Mastery: You possess expert-level SQL proficiency alongside advanced, hands-on experience structuring core warehouse schemas using dbt. You know your way around several BI tools (like Looker, Metabase, Tableau, or Lightdash).

Domain Expertise: You have deep expertise in the nuances of digital marketing data ecosystems (e.g., ad platforms, event tracking, lifecycle platforms) and understand how to stitch anonymous top-of-funnel cookies to known downstream user IDs.

Strategic Leadership & Communication: You excel at breaking down highly complex technical or analytical concepts into structured frameworks and actionable insights for executive and non-technical stakeholders.

AI-First Mindset: You actively leverage and deploy AI-powered tools within your day-to-day workflow to maximize technical velocity and automate redundant tasks.