Keeping Seniors Healthy and Independent–that’s been our mission for more than 40 years. Founded in Long Beach, CA in 1977 by a group of senior activists committed to improving access to the care and services they needed as they aged, SCAN is a recognized leader in senior care. As one of the nation’s largest not-for-profit Medicare Advantage plans, SCAN also provides a range of community services, including the innovative programs of Independence at Home and robust community education and community giving.

The SCAN mission is not something that just hangs on the wall, it’s a commitment understood and embraced by every employee. We believe in supporting our employees so they, in turn, can support our members as well as seniors and caregivers in the communities we serve. That means providing training, tools and opportunities for growth—and rewarding jobs well done.

The Job

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to do organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.

You Will

Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing

Ensure data integrity and compliance with privacy regulations.

Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance

Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).

Create and organize complex data in excel spreadsheets to enable analysis

Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.

Provide actionable insights to improve customer acquisition, retention, and engagement.

Support forecasting, budgeting, and ROI analysis for marketing initiatives.

Ensure data integrity and compliance with privacy regulations.

Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

Your Qualifications:

Bachelor's Degree or equivalent experience required.

Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred).

5+ years in marketing analytics or related role.

Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).

Expertise in digital media and direct-to-consumer marketing or comparable experience.

Experience with strategic planning is preferred.

Should have an understanding of digital campaign performance, attribution, and optimizations

Should have expertise in understanding consumer conversion funnels.

Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.

Agency background is preferred

Google AdWords, Analytics and Google Data Studio experience preferred

Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred

Excellent written and verbal communication skills

Familiarity with website analytics and reporting as it relates to digital marketing

Ability to work and deliver multiple projects simultaneously on tight deadlines

Excellent organizational and project management skills

Advanced MS Excel expertise (formulas, pivots, analyses)