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Job Summary:

The Senior Performance Analytics Consultant is responsible for performing quantitative analysis and providing timely, actionable insights regarding activities within the Customer Organization.

This role will support and improve business decisions of both Customer Organization and other Commercial teams through data gathering, analysis, cross functional collaboration and strong business acumen. This role will help tell the story of the business and provide ongoing and consistent analysis to Senior Leadership.

Will also help develop, train and mentor more junior analysts. Your work will directly support Southwest Airlines’ commitment to connecting people to what’s important in their lives by helping us deliver a reliable, customer-focused, and financially strong airline.

Additional details:

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.   

U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

Analyze business trends using advanced analytical and statistical techniques to capture the state of the business. Use data analysis and business acumen to translate insights into opportunities for enhancements and needs

Conduct influential and complex data analysis that leverages a diverse collection of data and insights to create a holistic picture of the business and identify drivers of performance and the potential impact of change that can influence Senior Leadership

Independently identify, diagnose, and address complex demand and revenue problems, communicate insights and provide high impact data-driven recommendations that will influence business strategy and drive performance

Propose and create innovative tools, dashboards and reports to proactively monitor and identify opportunities for Marketing to act on; automate exports efficiently when possible

Draft, create and compile a holistic "story" to present data discoveries and recommendations for Senior Leaders

Responsible for delivering multiple, complex, hypothesis driven problems in an efficient manner by working with business owners to understand contextual problems and define, analyze, and deliver innovative solutions that address business needs and support department's strategic priorities

Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer Senior Leadership and the business' questions, and that timelines and scope are adhered to

Build and maintain cross-functional relationships across the Commercial organization; prioritizing becoming a trusted thought partner with Senior Leaders and team

Develop tools for more efficient data gathering from relational databases and web analytics tools that will be used for strategic reporting and data analysis

Partner with data engineering and product teams to seek creative ways to improve the quality and accessibility of enterprise level data

Develop, train and mentor more junior analysts

May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities:

Innovator knowledge in data visualization tools, relational database management and web analytics tools

Skilled in collecting, organizing, visualizing and interpreting data, including turning raw data into meaningful information using data-oriented programming languages and visualization software

Skilled in SQL, Tableau, Power BI, Adobe Analytics, Google Analytics, Excel (pivot tables, V/H Lookups, charts, organizing data, conditional formatting, etc.), Power Point (building,
formatting, presenting, etc.) and storytelling

Skilled in creating innovative and influential automated processes and reports with enterprise-level tools and data

Skilled in working independently and applying a wide range of data mining, data cleansing and analysis methods to uncover new insights that are influential in making data driven recommendations

Skilled in influencing Senior Leadership by telling a compelling and relevant story that conveys well thought-out recommendations, explains complex concepts in a straightforward manner with actionable data-driven recommendations

Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems

Proven ability of using large and complex enterprise data sets to uncover interdependencies and insights, then using their recommendations to influence strategy

Ability to communicate in a flexible and effective manner, excellent presentation skills, including the ability to communicate complex issues in a structured, concise manner that drives action

Education:

Required: High School Diploma or GED

Experience:

Expert level experience, expansive and far-reaching knowledge in:

SQL

Data retrieval, analytics and visualization

Presenting and communicating analysis regularly in a variety of audiences, including senior executives

Solving ambiguous and complex problems through a systems-thinking approach

Applying data analytics techniques to deepen customer understanding or improve
marketing efficiency