Best Egg is a consumer financial technology platform that aims to help people feel more confident about their everyday finances through a suite of products and resources. Our digital financial platform offers simple, accessible, and personalized financial solutions including personal loans, credit cards, and a financial health resource center.

Our culture and values are one of the core reasons why our customers keep returning to Best Egg. We are committed to championing a culture of inclusiveness and diversity of thought, and we focus on providing a safe, flexible, and collaborative work environment. Our associates are encouraged to engage in creative problem solving, and we promote opportunities for growth and enrichment across the organization.

If you are inspired by inspiring others, Best Egg is the place for you.

Duties and Responsibilities:

Build, analyze, and vocalize insights for Best Egg’s customer journeys across channels, products, and experiences.

Create visualizations around various customer experiences across a variety of funnels, including where users convert, drop-off, and pain points in the customer journey.

Build reports and dashboards for both ad-hoc questions/scenarios, as well as overarching business objectives, product measurement, and strategy.

Tagging work within Segment to connect new destinations and enhance the capabilities of 1st and 3rd party data.

Creation, maintenance, and ongoing efforts to build web data and analytics funnel reports in Mode to enhance the 360* view of the customer.

Support the key stakeholder group key OKRs and directive project efforts, such as Marketing, Product, Data Science, Credit, Engineering, and Autonomous Systems.

Measure, analyze, interpret and vocalize A/B testing efforts’ results by helping to analyze the successes, failures and overall performance of various funnel experiments.

Help establish, build and report on marketing attribution, conversion, and LTV.

Familiarize themselves and become experts in analytics tools like Tealium, FullStory, Amplitude, Mode, Snowflake, and more.

Work with the Director of Digital Analytics to build and expand the Analytics Center of Excellence.

Help establish analytics best-practices, including but not limited to analytics schema and taxonomy, governance, and audit and debugging processes

Liaise with a stakeholders from a variety of groups to help determine reporting metrics and KPI benchmarks for new product feature rollouts, funnel success metrics, and overall conversion and marketing KPIs

Qualifications:

3-5 years of experience working with web analytics.

Bachelor’s degree in Business Intelligence, Marketing Analytics, Statistics, Mathematics, or other quantitative major required; Master’s degree is a plus

Some expertise and working knowledge of tag management (Tealium, GTM, Segment) is preferred but not required

Basic, working knowledge of digital analytics tools such as Amplitude, Fullstory, Mixpanel, Google Analytics, Adobe Analytics, Heap, etc.

Background or exposure to BI tools like Mode, Looker, Tableau, etc.

Technical background – we are a technical team and Company and some level of technical background is highly desired

SQL skills strongly preferred but not required

Experience with BI and reporting tool such as Power BI, Tableau, Data Studio, etc. preferred but not required

Team-first mentality, with an eagerness and willingness to help continue driving growth, as well as fixing problems

Not afraid to make mistakes (we don’t punish for mistakes, we grow from them!)

Ability to work effectively independently and as a team member
Excellent written and verbal communication skills