We’re a full-service, independent brand innovation agency. We make work that moves people. It doesn’t just win awards, it drives real-world business impact for our partners. Our people are the Jacks and Jills of all trades, and if you’re looking to do something with purpose, let’s talk.

The Senior Data Analyst for Travel, Tourism & Hospitality (herein analyst) is responsible for measuring, analyzing, and developing modeling for assigned accounts and projects. This position requires a strong grasp of core and advanced analytics skills with a firm background and understanding of data and measurement within travel, tourism, and hospitality categories. The analyst will need a strong background in statistics, data analysis, media analytics, web analytics, and deriving actionable strategic insights from data. Furthermore, as the lead analyst with the Travel, Tourism & Hospitality pillar, the analyst must have a strong background in KPIs, terminology, methods, attribution, modeling, and other factors common for clients within this category. As a Strategy & Insight team member, they will work directly with associated disciplines, including Strategy and Research, as well as other departments, including Media, Client Partnerships, and Creative.

Responsibilities & Qualifications

Serves as Lead Analyst for assigned accounts and business development initiatives, including but not limited to the following functions:

• Manages the day-to-day workflow and analytics needs within the Travel, Tourism & Hospitality pillar.
• Serves as lead analyst for assigned accounts and business development initiatives, including reporting, analysis, modeling/forecasting, and data-driven insight.
• Assists Strategy, Client Partnerships, Media, and Digital teams in developing measurement frameworks, including high-level business goals and KPIs and more routine optimization metrics. This position will specifically work closely with the Media team regarding traditional and digital media.
• Assists Research by providing input on information needs, analysis, and implications on research initiatives.
• Assists Strategy in analyzing and interpreting relevant data (e.g., consumer, category, competitive, etc.)
• Maintains a high awareness and understanding of current affairs relevant to the client’s business.
• Any other functions deemed necessary to meet department or agency objectives as directed by the Senior Vice President of Strategy & Insight.

Minimum Qualifications

• Bachelor’s degree (B.A. or B.S.) from a four-year college is preferred.
• At least five years of related work experience in advertising, preferably at an agency with at least two years experience in travel, tourism, or hospitality.
• At least five years working in analytics or a closely related field, ideally within a marketing agency.
• Strong and demonstrable background in statistics, including but not limited to data analysis, probability and testing, and predictive modeling.
• Strong background in marketing analytics with a focus on optimizing marketing and advertising plans toward business objectives.
• Strong background in web analytics, including tagging, reporting, and optimization; implementation a plus.
• Demonstrable experience working directly with paid media analysis, including both traditional and digital channels, developing actionable reporting, data visualization, optimizations, and structured tests (e.g., A/B testing, Multivariate testing, etc.).
• Exceptional written and verbal communication skills.
• Complete understanding of marketing, advertising, and research practices.
• Proficiency with common computer programs (e.g., Microsoft Office).
• Proficiency in using common data analysis software and techniques (e.g., Microsoft Excel, Microsoft Access, SQL, BI Software, Python, R, SPSS, etc.).